The Official Blog of Will Schwartz
Today Microsoft announced a deal to power Yahoo’s search engine, while simultaneously, Yahoo will be powering paid ads on Bing.com (Microsoft’s new search platform…formerly known as MSN). Details here: http://www.choicevalueinnovation.com/thedeal/Default.aspx http://www.microsoft.com/Presspass/press/2009/jul09/07-29release.mspx This could be HUGE for interment marketers. It’s not official until 2010, but no doubt the boys at Google have to be sweating a bit. Will this mean lower cost PPC campaigns on Google? A little more love from Google towards their advertisers and less of the infamous (and annoying!) Google slap? Some new Google promotions to compete with the new behemoth on the block? Looks like a brave new world - with more options for marketers. And that's always a good thing! I’ll stay tuned and share the good stuff when I hear about it. Leave a comment and let me know what you think!
